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Master

The purpose of studying at the Master’s Level is to obtain more in-depth theoretical and practical knowledge of selected aspects of the subject. By learning through undertaking research, you will deal in detail with complex academic and practical issues. You will work independently and obtain a clearly defined academic profile as a result. Small groups of candidates are provided with extensive mentoring by teaching staff, a factor that ensures the quality of this Master’s degree programme. The teaching staff of our institute offer the following courses at the Master’s level:

Spring semester

Funktionales Marketing
(Prof. Dr. Torsten Tomczak, Prof. Dr. Andreas Herrmann and Prof. Dr. Sven Reinecke)

Marketing Functions
(Prof. Dr. Andreas Herrmann, Prof. Dr. Sven Reinecke and Dr. Dennis Vogt)

Umkämpfte Marken – Neue Wege im Brand Management
(Prof. Dr. Wolfgang Jenewein)

The Art of Modern Leadership (CEMS Core Course)
(Prof. Dr. Andreas Herrmann, Prof. Dr. Sven Reinecke and Dr. Dennis Vogt)

Geschichte/History: Homo Oeconomicus im bronzezeitlichen Ägypten
(Prof. Dr. Ernst Mohr)

Autumn semester

Cross Media
(Prof. Dr. Torsten Tomczak and Dr. Dominique von Matt)

Introduction to Marketing Management
(Prof. Dr. Wolfgang Jenewein and Prof. Dr. Marcus Schögel)

Advanced Brand Management
(Prof. Dr. Johanna Gollnhofer)

Consumer Behaviour and Methods
(Prof. Dr. Christian Hildebrand, Prof. Dr. Peter Fischer and Dr. Philipp Scharfenberger)

Integrales Produktdesign
(Prof. Dr. Theo Lieven)

Exploring Consumer Culture through Qualitative Methods
(Prof. Dr. Johanna Gollnhofer)

Influencer Marketing
(Prof. Dr. Torsten Tomczak)

Judgment and Decision Making
(Prof. Dr. Emanuel de Bellis, Prof. Dr. Christian Hildebrand and Prof. Dr. Peter Mathias Fischer)