Bachelor

The Bachelor’s degree major in Business Administration prepares students for working in a management capacity in business organisations and also entitles holders to continue to study for a Master’s degree in the subject at the University of St. Gallen or other institute of higher education. The teaching staff of our institute offer the following courses at the Bachelor’s level:

Spring semester

Marketing
(Dr. Dennis Vogt)

Methods: Empirical Social Research
(Prof. Dr. Emanuel de Bellis)

Marketing Communications
(Dr. Philipp Scharfenberger)

Käuferverhalten
(Dr. Dennis Vogt and Dr. Josef Frischeisen)

Gesellschaft/Society: Stilistische Innovation
(Prof. Dr. Ernst Mohr)

Autumn semester

Marketing
(Prof. Dr. Torsten Tomczak and Prof. Dr. Johanna Gollnhofer)

Marketing: Übungen und Selbststudium
(Prof. Dr. Johanna Gollnhofer, Dr. Philipp Scharfenberger and Dr. Josef Frischeisen)

Methoden: Empirische Sozialforschung
(Prof. Dr. Emanuel de Bellis and Prof. Dr. Andreas Herrmann)

Empirische Sozialforschung: Selbststudium
(Dr. Daniel Dietrich and Dr. Jessica Müller-Stewens)

Experiencing Technologies
(Prof. Dr. Johanna Gollnhofer and Prof. Dr. Tanja Schneider)

Gesellschaft/Society: Der produktive Konsument
(Prof. Dr. Ernst Mohr)

Umwelt- und Ressourcenökonomie mit Selbststudium
(Prof. Dr. Ernst Mohr and Dr. Christian Berger)