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How customers´inner motivation to regularly charge their car can be unleashed? Mobility as export good How much Germans value their data and who they choose to share it with Prof. Dr. Andreas Herrmann amongst the most influential economists in Switzerland “Master in Management” again 1st Rank in Financial Times Ranking! Automated Product Suggestions with Needs-based Configurators New Podcast Series “New Mobility Planet” with Andreas Herrmann & Björn Bender (SBB) Smart Mobility: Andreas Herrmann as expert for “Tagesspiegel Background” Great ICI presence at ACR and AOM Conferences 2020 When Products Become Autonomous—Recommendations for Adoption Self-Driving Cars Are Set to Revolutionize Urban Mobility Tunnels in Switzerland – Climate sinner? The car system: Germany and the reinvention of mobility Swiss Influencer Marketing Report 2020 How to foresee shocks, surprises, and pandemics? Leading in uncertain times Podcast on “Mobility-as-a-Service” Autonomous vehicles – a remedy for today’s traffic burden? Modi-Covid19: Bio-Economic and -Politics Simulation How do “autonomous shopping systems” change the future of shopping? No more rumination and procrastination! Here´s how to lead yourself from Intention to Action! How will the global electric vehicle market look like in 2035 and will it be sustainable? Forbes: “One thing people love even more than winning money: not losing it!” How to Succeed on the Road to Digital Transformation: Agile and User-Centered Software Development Less Traffic Jams thanks to fewer Cars How smart is Switzerland? How to boost sales based on weather? “OPINION LEADERS & BRANDING” – THE ROLE AND SIGNIFICANCE OF OPINION LEADERS FOR BRANDS Once again…University of St. Gallen ranks fourth in Financial Times ranking! Innovation for Transformation – Challenges of Ambidexterity in the Automotive Industry Prof. Dr. Andreas Herrmann appointed Visiting Professor@LSE Rail journeys with additional costs Being one in a Million – the value of uniqueness in mass-customized products Future needs origin: Transformation strategies in the automotive industry Deutsche Telekom: From a public company to a magenta-colored experience What are the real CO2 emitters among the means of transportation? The glass consumer in the age of smart products How do we want to live in ten years? What is really important on the way to autonomous driving? The Digital Behavior Change Journey – How does digital organizational transformation work? Research: MAKE IT HAPPEN – Clarity and agency in times of unlimited possibility Publication: These 7 technologies change marketing – What marketeers need to know to be successful in the future

The car system: Germany and the reinvention of mobility

It is high time to rethink: Not the car is the product of the future – nor is it the product of the present. What the automotive industry and the nation should focus on is “meeting the human need for contemporary, affordable and safe mobility,” say Martin Stuchtey and Andreas Herrmann in the latest F.A.Z article. People who are mobile and want to make good use of their travel time offer a sales potential that is still virtually untapped today. By providing information, navigation, intermodal links and safety, revenue per kilometre travelled could be generated that the car industry still misses today. The authors derive an agenda from this observation, including a proposal for implementation.


Martin Stuchtey and Andreas Herrmann work out a challenging agenda that is intended to call on the three parties – the automotive industry, the state, and society – to systematically rethink their approach. The agenda is based on the optimal use of advantages resulting from the following future trends:

1. Shared Electric and Automated Mobility
2. Multiple energy systems (hydrogen, synthetic fuels, electricity and new electricity storage technologies)
3. Connecting different forms of transport in urban and rural areas
4. New resources efficient, circular ecosystems based on the premises of longevity and reusability (circular economy)
5. New revenue models in the automotive industry

With a proposal for implementation, they provide orientation as to which fundamental changes are necessary. A plan that can lead both the automotive industry out of the crisis and the economy as a whole into a new future scenario and at the same time offer people a new dimension of mobility.

1. Overall ecological consideration of climate protection instead of focusing on pollutant emissions at the exhaust pipe
2. State aid for the development of infrastructure for renewable energies
3. Facilitating projects in which the state, cities and industry can test new models
4. Public financial power for qualification with regard to future mobility and financing models for fleet formation in order to establish mobility as a service  
5. Government incentives for the development of the circular economy in the automotive industry


More info
Read the full article here.


Image Sourc: mohamed Hassan on Pixabay


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