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Prof. Dr. Ferdinand Dudenhöffer

Since March 2020, he works at the Institute for Customer Insight (ICI-HSG) at the University of St. Gallen. He often appears as a top expert in the German and Swiss media on issues concerning the automotive and supplier industry. Dudenhöffer is founder and director of the CAR – Center Automotive Research at the University of Duisburg-Essen. He studied economics at the University of Mannheim, where he also received his doctorate. After having holding various positions in Marketing and Sales management at Opel, Peugeot, Citroen and Porsche, he returned to academia in 1996 – first he taught at the Gelsenkirchen University of Applied Sciences and from 2008 to 2020 at the University of Duisburg-Essen. He was a professor of business administration and, as an autodidact and with the support of his colleagues, he acquired knowledge about technology. “In order to understand business administration, you have to get to know the practical side of it and deal with products and technology.”

 

More about Prof. Dr. Ferdinand Dudenhöfferhttps://www.zeit.de/thema/ferdinand-dudenhoeffer

GM taps $16bn credit after shutdowns
in: Financial Times Europe (25.03.2020)
(Peter Campbell)

European Carmakers Worry Coronavirus Outbreak May Hurt Sales
in: New York Times (10.03.2020)
(

Wer kriegt die Kurve?: Zeitenwende in der Autoindustrie
in: Campus Verlag, 2016, Frankfurt am Main
translated in Corean and Chinese
(Ferdinand Dudenhöffer)