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Dr. Hans-Peter Kleebinder

Dr. Hans-Peter Kleebinder is director of studies for the CAS SMART Mobility Management at the Executive School for Management, Law & Technology. He is an expert in the fields of mobility, smart cities, strategic brand management and innovation management. After completing his doctorate in St. Gallen on “Mobility and Public Opinion in Europe” (under Prof. Tomczak and Prof. Belz), he held leading positions in marketing, sales, communication and customer service at MINI, BMW and Audi. Hans-Peter Kleebinder was also a lecturer, among others in the Executive MBA program of the University of St. Gallen. He studied business administration, psychology and politics at the Ludwig-Maximilians-University in Munich. He is co-founder of the EduTec start-up WhatzLearn GmbH and scientific advisor to the German eMobility Association.

Selected Publications 

Auf der Siegerstraße bleiben: Automotive Cluster der Zukunft bauen.
Forschungs-Studie für das österreichische Bundesverkehrsministerium für Verkehr, Infrastruktur und Innovation (BMVIT) und der Industriellenvereinigung (IV) in Kooperation mit Council4 GmbH, November 2019
(Hans-Peter Kleebinder, Anna Kleissner, Michael Semmer)

Mobility Industry goes Influencer Marketing.
in: Marketing Review St. Gallen, 2018, 2, 58-65

From the Original to the Original: How MINI became a modern Icon.
in: Esch, F.-R., Armbrecht, W. (Hrsg.): Best Practice der Markenführung. Gabler Verlag, Wiesbaden, 2008, 121-144

Internationale Public Relations: Analyse öffentlicher Meinungsbildung in Europa zum Thema Mobilität.
Dissertation, Gabler Verlag, Wiesbaden, 1995