Dr. Dennis Vogt

Dr. Dennis Vogt is Managing Director of the Center for Innovation of the University of St.Gallen. Besides, he leads various research and practical projects at the Institute for Customer Insight at the University of St.Gallen (ICI-HSG). Dennis Vogt is an expert in the areas of strategic brand management, marketing communication and innovation management. He is Managing Partner of the Transformation Group, a consulting firm specializing in transformation processes. He works with both established companies and start-ups. In some start-ups, he also takes over part of the role as interim CMO. Before his doctorate in St.Gallen, Dennis Vogt worked as a management consultant in a strategy consultancy based in Germany. He studied Business Administration and Mechanical Engineering at the Technical University of Munich.


Wie Konsumenten Innovationen wahrnehmen – Neuartigkeit und Sinnhaftigkeit als zentrale Determinanten
in: Business Innovation: Das St. Galler Modell. Wiesbaden: Springer, 2016, 188-202
(Torsten Tomczak, Dennis Vogt & Josef Frischeisen)

Innovation in der Schweiz
Die innovativsten Unternehmen 2017: Ranking aus Managementperspektive
(Stephan Feige, Silke Lennerts, Tobias Händler, Oliver Gassmann, Torsten Tomczak & Dennis Vogt)

Customer Insight – Basis innovativer Geschäftsmodelle
in: Handelszeitung, 2016, Special, 14-15
(Dennis Vogt & Torsten Tomczak)

All Publications