Imprint
en
de

Insight Blog

How customers´inner motivation to regularly charge their car can be unleashed? Mobility as export good How much Germans value their data and who they choose to share it with Prof. Dr. Andreas Herrmann amongst the most influential economists in Switzerland “Master in Management” again 1st Rank in Financial Times Ranking! Automated Product Suggestions with Needs-based Configurators New Podcast Series “New Mobility Planet” with Andreas Herrmann & Björn Bender (SBB) Smart Mobility: Andreas Herrmann as expert for “Tagesspiegel Background” Great ICI presence at ACR and AOM Conferences 2020 When Products Become Autonomous—Recommendations for Adoption Self-Driving Cars Are Set to Revolutionize Urban Mobility Tunnels in Switzerland – Climate sinner? The car system: Germany and the reinvention of mobility Swiss Influencer Marketing Report 2020 How to foresee shocks, surprises, and pandemics? Leading in uncertain times Podcast on “Mobility-as-a-Service” “Die Produktion der Konsumgesellschaft” Autonomous vehicles – a remedy for today’s traffic burden? Modi-Covid19: Bio-Economic and -Politics Simulation How do “autonomous shopping systems” change the future of shopping? No more rumination and procrastination! Here´s how to lead yourself from Intention to Action! How will the global electric vehicle market look like in 2035 and will it be sustainable? Forbes: “One thing people love even more than winning money: not losing it!” How to Succeed on the Road to Digital Transformation: Agile and User-Centered Software Development Less Traffic Jams thanks to fewer Cars How smart is Switzerland? How to boost sales based on weather? “OPINION LEADERS & BRANDING” – THE ROLE AND SIGNIFICANCE OF OPINION LEADERS FOR BRANDS Once again…University of St. Gallen ranks fourth in Financial Times ranking! Innovation for Transformation – Challenges of Ambidexterity in the Automotive Industry Prof. Dr. Andreas Herrmann appointed Visiting Professor@LSE Rail journeys with additional costs Being one in a Million – the value of uniqueness in mass-customized products Future needs origin: Transformation strategies in the automotive industry Deutsche Telekom: From a public company to a magenta-colored experience What are the real CO2 emitters among the means of transportation? The glass consumer in the age of smart products How do we want to live in ten years? What is really important on the way to autonomous driving? The Digital Behavior Change Journey – How does digital organizational transformation work? Research: MAKE IT HAPPEN – Clarity and agency in times of unlimited possibility

Swiss Influencer Marketing Report 2020

Marketing managers and advertisers are increasingly reaching their target groups via influencers on social media channels. The Swiss Influencer Marketing Report 2020, published today, comes to these and other conclusions. The large-scale study provides insights into influencer marketing, taking into account the most important players: Millennials, influencers and marketing managers in Swiss companies. The study is a collaborative project led by Professor Reto Hofstetter together with Melanie Clegg and the study partners Farner Consulting AG, Reachbird, ICI-HSG | Institute for Customer Insight, HEC Paris, gfm – Swiss Society for Marketing. 

 

Swiss Influencer Marketing Report 2020
The Swiss Influencer Marketing Report 2020 is the first study to examine the relationship triangle between Swiss marketing executives, influencers and millennials (age 13-30). A total of 1349 people were surveyed in three quantitative online studies, with 1,007 millennials as an important target group, 124 influencers and 218 marketing managers in Swiss companies.

A selection of important findings
On more than 70 pages, the study’s comprehensive report offers in-depth insights into the topic of influencers and influencer marketing. The report answers questions such as: Which are the most popular influencers of the Millennials? How should cooperation with influencers be structured? A summary of the most relevant findings can be found here:

1. Influencer marketing is an important topic, especially among the younger generation of consumers: While 60% of the 13-30 year olds (millenials) already follow influencers on social platforms, 56% of them are specifically looking for product information.

2. Overall, millennials base their purchasing decisions more on information provided by influencers than on information provided by other paid advertising forms such as TV commercials, advertisements or search engine results. 37% of all millennials have been inspired to buy from influencers. Among millennials who actively follow influencers, the figure is 53%.

3. 28% of the surveyed marketing managers currently use the potential of influencer marketing to reach their target groups – and the trend is rising, as 44% plan to use it in the future. Decisive for this: About half of the marketing managers surveyed estimate the return on investment of their influencer campaigns to date to be higher than with alternative forms of advertising.

4. Credibility is the most important feature of good influencer advertising – all groups surveyed agree on this (71% of millennials, 83% of marketing managers, 94% of influencers agree.

5. Instagram is the most important influencer platform – Millennials (76% agree) and influencers (90%) agree. However, only 28% of all marketing managers favor Instagram for influencer marketing in their company.

 

More about:
The study was conducted under the direction of Professor Reto Hofstetter together with Melanie Clegg and the study partners Farner Consulting AG, Reachbird, ICI-HSG | Institute for Customer Insight, HEC Paris, gfm – Swiss Society for Marketing. Access to the relevant findings of the studies in the form of the “Key Insights” is free of charge. The comprehensive studies can be ordered for a fee.
Key Insights: Top 7 Key Insights (frei verfügbar) & Video Influencer Report 2020
Order the study: https://lnkd.in/gd7VpEh

Reference:
Clegg, M., Hofstetter, R., Schindler, L., Deubelbeiss, O., Lanz, A., Faltl, M., & Tomczak, T. (2020). Swiss Influencer Marketing Report 2020, University of Lucerne.

 

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Hi! Do you use Twitter? I’d like to follow you if that would be okay. I’m absolutely enjoying your blog and look forward to new posts.

  • bitcoin wallet

  • My wife and i got satisfied when Ervin managed to complete his studies through the precious recommendations he gained when using the site. It is now and again perplexing to just find yourself making a gift of helpful tips that some other people may have been selling. And we also do know we have the website owner to be grateful to because of that. These explanations you’ve made, the straightforward web site navigation, the friendships your site make it possible to foster – it is most extraordinary, and it’s facilitating our son and our family believe that that content is brilliant, which is exceedingly pressing. Thanks for all the pieces!
    adidas yeezy http://www.adidasyeezyshoes.com

  • Thanks so much for providing individuals with an exceptionally special opportunity to check tips from this site. It is often very good and as well , full of fun for me personally and my office co-workers to search your site minimum three times weekly to read the latest secrets you will have. Of course, I am just actually fascinated for the attractive tips and hints you give. Certain 4 ideas on this page are undeniably the most efficient we have all had.
    longchamp handbags http://www.longchampshandbags.us.org

  • Thank you so much for providing individuals with such a wonderful opportunity to discover important secrets from this web site. It is often very pleasurable and as well , packed with a lot of fun for me personally and my office colleagues to search your website really thrice in one week to study the fresh issues you will have. Not to mention, we’re at all times pleased with all the astonishing creative ideas served by you. Certain 3 facts on this page are definitely the very best I have ever had.
    jordan shoes http://www.cheapjordans.us.com

  • Mit Casinority wird das Glücksspiel einfach. Unsere Plattform bietet Rezensionen, informative Beiträge, Leitfäden, Tipps und Strategien für das Glücksspiel im Internet. Besuchen Sie https://de.casinority.com/ch/. Lernen Sie bei Casinority, und gewinnen Sie online echtes Geld.

  • Besuchen Sie https://de.casinority.com/ch/. Mit Casinority wird das Glücksspiel einfach. Unsere Plattform bietet Rezensionen, informative Beiträge, Leitfäden, Tipps und Strategien für das Glücksspiel im Internet. Lernen Sie bei Casinority, und gewinnen Sie online echtes Geld.

  • Wollen Sie wie ein Profi spielen und online echtes Geld gewinnen? Hier bei Casinority erfahren Sie alles, was Sie über Ein- und Auszahlungen, Bankmethoden, klebrige und einlösbare Boni und Auszahlungslimits wissen müssen! Besuchen Sie https://de.casinority.com/ch/.

  • I have to show my appreciation to this writer just for bailing me out of such a dilemma. Right after surfing around throughout the online world and obtaining things which were not helpful, I believed my entire life was well over. Being alive without the presence of strategies to the problems you’ve resolved through your main post is a crucial case, and ones which might have badly damaged my entire career if I had not noticed the website. Your good skills and kindness in dealing with the whole thing was priceless. I am not sure what I would have done if I had not come across such a thing like this. I can also at this moment look forward to my future. Thanks for your time so much for your specialized and sensible help. I won’t think twice to propose your web blog to anyone who needs to have guidance about this topic.
    yeezy boost 350 v2 http://www.yeezyboost350v2stores.us.com

  • My wife and i have been quite fortunate John could round up his preliminary research through your ideas he obtained in your blog. It is now and again perplexing to simply find yourself handing out guidelines which some others have been selling. And we all fully grasp we’ve got the blog owner to appreciate because of that. The type of illustrations you made, the straightforward blog menu, the relationships you help promote – it’s everything excellent, and it is leading our son in addition to us imagine that that subject is brilliant, and that is extraordinarily vital. Thanks for everything!
    hermes http://www.hermes-handbags.us.com

  • I am also writing to make you be aware of what a incredible encounter my daughter undergone browsing your web site. She figured out too many issues, most notably how it is like to have a marvelous coaching mood to let many people effortlessly know just exactly some multifaceted subject matter. You truly exceeded our own desires. Many thanks for giving these useful, dependable, educational not to mention easy tips on your topic to Kate.
    adidas yeezy http://www.yeezyshoessupply.com

  • I was recommended this blog by way of my cousin. I’m no longer certain whether or not this submit is written by way of him as no one else recognize such distinct about my difficulty. You’re amazing! Thanks!

  • Unsicher bezüglich der Wahl des Online-Casinos? Casinority hat bereits die ganze Arbeit für Sie erledigt. Wir recherchieren, analysieren, bewerten und überprüfen Online-Casinos, um Ihnen zu helfen, nur auf den besten Seiten zu spielen. Besuchen Sie https://de.casinority.com/ch/.

  • Thanks a lot for providing individuals with an extraordinarily marvellous chance to read from this blog. It is always very pleasurable and also packed with fun for me and my office acquaintances to visit your site more than 3 times per week to study the fresh guides you have got. And definitely, I’m so always contented considering the excellent pointers you give. Some 1 tips in this article are in reality the most impressive we have all ever had.
    curry 7 http://www.curry7.net

  • I’m also commenting to make you be aware of what a exceptional encounter my wife’s girl developed checking your webblog. She picked up several details, most notably what it’s like to have an incredible giving mindset to let the others effortlessly fully grasp some extremely tough subject matter. You undoubtedly exceeded readers’ expectations. Thank you for churning out such invaluable, trustworthy, informative and also cool thoughts on your topic to Mary.
    golden goose shoes http://www.goldengoose-shoes.us.com

  • I together with my friends were found to be looking through the great key points on your web page and so suddenly came up with a terrible feeling I never thanked the website owner for those strategies. My young men were definitely so happy to read through them and have in effect actually been enjoying them. Many thanks for actually being simply thoughtful and then for finding certain incredible issues most people are really needing to be aware of. My very own honest regret for not saying thanks to you earlier.
    hermes online http://www.hermesonlineshop.com

  • I must show thanks to you just for rescuing me from this trouble. Right after researching through the the net and finding opinions which are not beneficial, I figured my life was done. Being alive without the approaches to the difficulties you’ve fixed as a result of the short article is a critical case, as well as those that could have adversely affected my entire career if I had not noticed the blog. That knowledge and kindness in handling everything was invaluable. I am not sure what I would have done if I hadn’t come across such a thing like this. I’m able to now relish my future. Thanks for your time very much for the professional and results-oriented help. I won’t think twice to recommend your web site to anyone who requires assistance on this matter.
    lebron 15 shoes http://www.lebron15.net

  • My wife and i got really more than happy when Albert managed to complete his survey through the entire precious recommendations he gained using your blog. It’s not at all simplistic to simply find yourself offering things that many some people could have been trying to sell. We do know we now have you to appreciate because of that. All the explanations you made, the straightforward blog menu, the friendships your site help to create – it’s got all terrific, and it is helping our son in addition to us reckon that that situation is awesome, and that is very important. Thanks for all!
    hermes belt http://www.hermesbelts.com

  • I and also my guys were looking through the nice secrets found on your web site then before long developed an awful suspicion I never expressed respect to the blog owner for those techniques. My young men ended up as a consequence very interested to read them and have in reality been taking pleasure in them. Many thanks for being simply helpful and also for finding this form of extraordinary guides most people are really wanting to be aware of. My personal honest regret for not saying thanks to earlier.
    yeezy outlet http://www.yeezyboostoutlet.us.com

  • Thanks so much for giving everyone a very superb chance to discover important secrets from this blog. It is often very great and also jam-packed with amusement for me personally and my office peers to visit your web site at the very least three times per week to learn the new tips you will have. And lastly, I am also always motivated with the astonishing things you serve. Selected 3 points in this posting are certainly the finest we have had.
    giannis antetokounmpo shoes http://www.giannisantetokounmposhoes.com

  • viagra without a prescription canadian online pharmacy viagra cheap generic viagra

Load more comments