Insight Blog

How customers´inner motivation to regularly charge their car can be unleashed? Mobility as export good How much Germans value their data and who they choose to share it with Prof. Dr. Andreas Herrmann amongst the most influential economists in Switzerland “Master in Management” again 1st Rank in Financial Times Ranking! Automated Product Suggestions with Needs-based Configurators New Podcast Series “New Mobility Planet” with Andreas Herrmann & Björn Bender (SBB) Smart Mobility: Andreas Herrmann as expert for “Tagesspiegel Background” Great ICI presence at ACR and AOM Conferences 2020 When Products Become Autonomous—Recommendations for Adoption Self-Driving Cars Are Set to Revolutionize Urban Mobility Tunnels in Switzerland – Climate sinner? The car system: Germany and the reinvention of mobility Swiss Influencer Marketing Report 2020 How to foresee shocks, surprises, and pandemics? Leading in uncertain times Podcast on “Mobility-as-a-Service” Autonomous vehicles – a remedy for today’s traffic burden? Modi-Covid19: Bio-Economic and -Politics Simulation How do “autonomous shopping systems” change the future of shopping? No more rumination and procrastination! Here´s how to lead yourself from Intention to Action! How will the global electric vehicle market look like in 2035 and will it be sustainable? Forbes: “One thing people love even more than winning money: not losing it!” How to Succeed on the Road to Digital Transformation: Agile and User-Centered Software Development Less Traffic Jams thanks to fewer Cars How smart is Switzerland? How to boost sales based on weather? “OPINION LEADERS & BRANDING” – THE ROLE AND SIGNIFICANCE OF OPINION LEADERS FOR BRANDS Once again…University of St. Gallen ranks fourth in Financial Times ranking! Innovation for Transformation – Challenges of Ambidexterity in the Automotive Industry Prof. Dr. Andreas Herrmann appointed Visiting Professor@LSE Rail journeys with additional costs Being one in a Million – the value of uniqueness in mass-customized products Future needs origin: Transformation strategies in the automotive industry Deutsche Telekom: From a public company to a magenta-colored experience What are the real CO2 emitters among the means of transportation? The glass consumer in the age of smart products How do we want to live in ten years? What is really important on the way to autonomous driving? The Digital Behavior Change Journey – How does digital organizational transformation work? Research: MAKE IT HAPPEN – Clarity and agency in times of unlimited possibility Publication: These 7 technologies change marketing – What marketeers need to know to be successful in the future

New Podcast Series “New Mobility Planet” with Andreas Herrmann & Björn Bender (SBB)

Do you believe that we should rethink mobility? You might be interested in the new podcast series “New Mobility Planet”. What influence do new technologies, COVID-19 or transport planning have on the way we move and organize? The two experts Björn Bender of SBB and Andreas Herrmann  discuss these and other exciting questions weekly in the podcast series “New Mobility Planet”.

Please find the Podcasts here:

Podcast episode #1: From the train station to the mobility hub

The station as a mobility hub – What is already reality and what are the future prospects? What do customers expect? And why is information the key to success? These and other questions are discussed by the two experts Björn Bender from SBB and Andreas Herrmann in the podcast series “New Mobility Planet”.

Podcast episode #2: Prototyping is not enough

What determines who will pioneer the transformation in mobility? Where does Switzerland stand? Does it need new steps? In the new “New Mobility Planet” podcast series, Björn Bender from SBB and Andreas Herrmann call for courageous experimentation with new mobility and “political back-up” as essential elements to drive change.

Podcast episode #3: COVID-19 changes the world of mobility

Does innovation first need a crisis? Does COVID-19 push new mobility offers? How does the crisis change our mobility behavior, the way we work and commute? In the latest episode, Björn Bender from SBB and Andreas Herrmann discuss how the crisis advances us in the mobility transformation.

Podcast episode #4: The mobility turnaround concerns everyone

Are we seizing the opportunities of a mobility turnaround? Do we even need it in Switzerland? After all, we already have one of the best public transport infrastructures in the world and a high affinity for public transport. How can society benefit from a transformation in mobility? Björn Bender from SBB and Andreas Herrmann discuss these and other questions in this podcast from the “New Mobility Planet” series.

Podcast Episode #5: Green mobility blooms.

How can mobility contribute to achieving climate goals? The development of greenhouse gases is still increasing, although our mobility has become more advanced and sustainable. Why is SBB hard to beat when it comes to sustainability? Björn Bender from SBB and Andreas Herrmann  plead for a holistic approach.

Podcast Episode #6: Smart. smarter. mobile.

When is smart mobility really clever? What does urban and traffic planning have to do with it? And what role does the customer perspective play? Smart mobility starts with clever design, which puts people and their needs first. Björn Bender from SBB and Andreas Herrmann discuss how this can be implemented in this podcast from the “New Mobility Planet” series.