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ICI represented at the CCT conference 2018 in Odense

The ICI was represented at this year’s Consumer Culture Theory (CCT) Conference 2018 in Odense (Denmark). The conference took place from June 28th -July 1st. The CCT Conference is an interdisciplinary platform to study cultural aspects of consumption based on interpretive methods. CCT scholars focus on understanding the interrelationships between various material, economic, symbolic, institutional, and social relationships, and their effects on consumers, the marketplace, other institutions, and society. CCT researchers typically draw from and build on theories rooted in sociology, anthropology, media studies and communications, history, literary criticism and semiotics, gender and queer theory, cultural studies, and marketing.


The following contributions have been accepted to the conference:

“Humanizing Market Relationships: The DIY Extended Family.” (Authors: Lydia Ottlewski, Johanna Franziska Gollnhofer, and John Schouten, Competitive Track: Constructed Marketspaces and Market Relations)

The contribution of Lydia Ottlewski, Johanna Gollnhofer, and John Schouten was ranked among the top papers of the conference and will be published this year with Emerald.

“The Discursive Organization of Food in a Historical Perspective” (Track Chair & Author: Johanna Franziska Gollnhofer, Special Session: Studying Legitimation and Change through Historical Approaches)

“Consumer Practices of Brand Meaning Contestation” (Author: Daniel Dietrich)

“Contested Ownership of a Brand: Does a Brand Belong to the Customer as much as it does to the Manufacturer?” (Authors: Melanie Möckli and Daniel Dietrich)

Further information regarding the CCT Conference 2018 can be found here.


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