We cooperate with a large variety of well-known brand across different industries in order to deliver non-trivial insights. Based on our rigorous academic research, we are able to answer pressing questions. The following firms and organizations support the research and Executive Education of the ICI-HSG:
The following firms and organizations support the research and Executive Education of the ICI-HSG with over 100’000 CHF per year: AUDI, BMW, Bosch, EY, gfm – Schweizerische Gesellschaft für Marketing, Klitschko Management Group, Mercedes-Benz, Morningstar, Porsche, Roche, Schroders, TÜV, Vanguard, Volkswagen AG.
Please feel free to contact us:
In order to facilitate knowledge exchange between those who formerly worked as research assistants at the university, Prof. Dr. Torsten Tomczak and Prof. Dr. Andreas Herrmann have initiated the annual institute meeting known as the ‘Rorschacher Kreis’. Further information can be found here.
The Big Marketing Technology Lab
The Big Marketing Technology Lab (BMT) is a research consortium that was founded in 2019 by the University of St. Gallen (ICI-HSG). The objective of the consortium is to investigate the influence of technological innovations on interactions between brands and consumers. Further information can be found here.
Swiss Consumer Research Summit
In order to promote knowledge exchange between the Institute of Consumer Insight and the leading international community conducting research into consumer behaviour, Prof. Gerald Häubl, Prof. Andreas Herrmann, Prof. Torsten Tomczak and Prof. Thomas Bieger decided to initiate the Swiss Consumer Research Summit (SCRS). For more information, click hier.
By joining the marketing club, students at HSG have the opportunity to discuss theoretical aspects of marketing with colleagues and also to make contact with those working in practice. The club provides a platform for information exchange in a relaxed atmosphere and organises workshops, excursions, social events and talks by leading practitioners. For more information, click here.
Redesigning Financial Services
Redesigning Financial Services (RFS) is the name of a research consortium that was established in 2016 by the University of St. Gallen, ETH Zürich and Ernst & Young. The objective of the consortium is to stimulate structural change throughout the financial services sector. For more information, click here.
Competence Center for Intrapreneurship
The competence centre was founded by the ICI-HSG, Dr. Wladimir Klitschko and Klitschko Ventures and it researches and develops practical techniques that can be employed by individuals, teams and organisations so that the use of intrapreneurship becomes more widespread. 'Intrapreneurship' is a term that is used to designate the entrepreneurial activities of personnel and as a concept it represents one of the major options for ensuring the innovative capacity and future sustainability of businesses. For more information, click here.
The Behavioral Lab is part of the research infrastructure at the University of St. Gallen. Its resources are available to the faculty of the university and it provides support to those conducting research into human behaviour. To learn more about the Behavioral Lab, click here.
EDELI – Electric Drive Evolution Lab International
The purpose of EDELI is to promote the use of eMobility. Its tasks are to conduct theoretical research into electromobility with a view to improving consumer acceptance and to develop the corresponding policy strategies. Its findings are to be made publicly available with the aim of ensuring the more extensive use of the pioneering technology as a contribution to strategies for the preservation of the environment. For more information, click here.