We cooperate with a large variety of well-known brand across different industries in order to deliver non-trivial insights. Based on our rigorous academic research, we are able to answer pressing questions. The following firms and organizations support the research and Executive Education of the ICI-HSG:

The following firms and organizations support the research and Executive Education of the ICI-HSG with over 100’000 CHF per year: AUDI, BMW, Bosch, Klitschko Management Group, Helsana, Mercedes-Benz, Porsche, Roche, Schroders, TÜV, Volkswagen AG.

Methodological skills

We place considerable emphasis on employing our theoretical expertise for the benefit of practice. Our research is specifically characterised by the diversity of our methodological skills. We are thus able to provide wide-ranging consultation services based on academic and innovative approaches. You can find further information under the three competencies Experimental Research, Qualitative Methods and Big Data.

Big Data

Qualitative Methods

Experimental Research


Brand Excellence Circle

The Brand Excellence Circle (BEC) is an initiative of the BMW Group and the Institute for Customer Insight. Numerous well-known brands form the participant network. In an open dialogue between science and practice, the aim is to learn from one another and to develop further concerning brand management. Further information can be found here.

Rorschacher Kreis

In order to facilitate knowledge exchange between those who formerly worked as research assistants at the university, Prof. Dr. Torsten Tomczak and Prof. Dr. Andreas Herrmann have initiated the annual institute meeting known as the ‘Rorschacher Kreis’. Further information can be found here.

The Big Marketing Technology Lab

The Big Marketing Technology Lab (BMT) is a research consortium that was founded in 2019 by the University of St. Gallen (ICI-HSG). The objective of the consortium is to investigate the influence of technological innovations on interactions between brands and consumers. Further information can be found here.

Swiss Consumer Research Summit

In order to promote knowledge exchange between the Institute of Consumer Insight and the leading international community conducting research into consumer behaviour, Prof. Gerald Häubl, Prof. Andreas Herrmann, Prof. Torsten Tomczak and Prof. Thomas Bieger decided to initiate the Swiss Consumer Research Summit (SCRS). For more information, click hier.

marketing club

By joining the marketing club, students at HSG have the opportunity to discuss theoretical aspects of marketing with colleagues and also to make contact with those working in practice. The club provides a platform for information exchange in a relaxed atmosphere and organises workshops, excursions, social events and talks by leading practitioners. For more information, click here.

Competence Center for Intrapreneurship

The competence centre was founded by the ICI-HSG, Dr. Wladimir Klitschko and Klitschko Ventures and it researches and develops techniques that can be employed by individuals, teams and organisations so that the use of intrapreneurship becomes more widespread. For more information, click here. 

Behavioral Lab

The Behavioral Lab is part of the research infrastructure at the University of St. Gallen. Its resources are available to the faculty of the university and it provides support to those conducting research into human behaviour. To learn more about the Behavioral Lab, click here.


The purpose of EDELI (Electric Drive Evolution Lab International) is to promote the use of eMobility. Its tasks are to conduct theoretical research into electromobility with a view to improving consumer acceptance and to develop the corresponding policy strategies. For more information, click here.

Please contact us for cooperations:

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Aus ICI wird IMO und IMC

Nach elf erfolgreichen Jahren am Institut für Customer Insight verändern wir uns.

Zukünftig finden Sie Insights, Weiterbildungs- und Kooperationsmöglichkeiten rund um das Thema Mobilität beim Institute for Mobility (IMO-HSG) und alles rund um das Thema Customer Insight am Institute for Marketing and Customer Insight (IMC-HSG).

Wir freuen uns, wenn Sie mit uns in Kontakt bleiben.