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Leadership

Leadership is an attitude. Management is a skill.

Business model transformation requires not only development of the services offered to customers but also development of the organisation itself. This can be facilitated by use of the correct blend of transactional and transformative leadership. By means of transactional leadership, it is possible to impart the business vision to the personnel and also inspire them to actively work towards the achievement of the business targets.

Through projects, we help businesses and management personnel develop a culture within which exceptional achievements are possible. We also offer management personnel a wide range of executive education options.

Projects

Rewe: Personnel and brand

The REWE Group has already worked with us on a large number of projects. The group participated in our consortium project ‘Behavioural Branding’ in which, together with other major businesses, we examined the brand-orientated leadership of personnel. In addition, we provided the Rewe Group with support in the preparation of a new concept for a concern-wide personnel survey. Particular stress was placed on ensuring that the results of the survey not only allowed descriptive conclusions to be drawn but also revealed the correlations between major business target variables.

Bosch Thermotechnik: Learning leadership

In a world dominated by digitalisation and globalisation, the commitment and motivation of personnel are important factors that determine business success. In a joint project undertaken in collaboration with Bosch Themotechnik GmbH, we are presently helping Bosch TT develop a sustainably maintained leadership and business culture within the context of its TT Leadership Change Program. In addition to training in current leadership theory, change processes and the provision of coaching sessions, Bosch TT is also being supported in the establishment of a new organisational basis over the long term. Acting as a sparring partner for the business, we are working towards the subsequent development and implementation of a sustainable, transformational and agile leadership culture. Various concepts are designed on the basis of our research findings and these are converted into targeted measures in cooperation with the organisation. Academic-based analysis has shown that initial successes have already been achieved.

CAS in Sports Management

The sports industry is not only one of the fastest growing branches in our economy – in many countries it already represents one of the largest business sectors. As a consequence, the demands placed on sport managers are continuing to become more extreme and extensive. From the point of view of top-ranking sports stars, the current situation can represent a particular problem. On their retirement, they may receive little more than a pat on the back from their clubs and are then left to cope on their own, which can make it very difficult to be successful in a career following a life in sport. The Certificate of Advanced Studies in Sports Management offered by the University of St. Gallen provides sports personalities and athletes with insights into the world of management and managers with an introduction to sport business administration.

SELECTED RELEVANT PUBLICATIONS

Brand-specific leadership: Turning employees into brand champions

in: Journal of Marketing, 2009, 73 (5), 122-142.
(Felicitas Morhart, Walter Herzog, Torsten Tomczak)

Sportunternehmen gründen und führen

Schäffer Pöschel, 2015
(Wolfgang Jenewein, Thomas Kochanek, André Kasiske)

Begeisterte Mitarbeiter: Wie Unternehmen ihre Mitarbeiter zu Fans machen

Schäfer Pöschel, 2014
(Wolfgang Jenewein, Marcus Heidbrink, Fabian Heuschele)

High-Performance-Organisationen: Wie Unternehmen eine Hochleistungskultur aufbauen

Schäfer Pöschel, 2011
(Marcus Heidbrink, Wolfgang Jenewein)

Team

Niklas Boukal
Research Assistant
niklas.boukal@unisg.ch
+41 (0)71 224 21 31 

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Jonas Hennig
Research Assistant
jonas.hennig@unisg.ch
+41 (0)71 224 21 31 

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Flavio Kälin
Research Assistant
flavio.kaelin@unisg.ch
+41 (0)71 224 21 31  

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Matthias Krüger
Research Assistant
matthias.krueger@unisg.ch
+41 (0)71 224 21 31 

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Christian Lang
Research Assistant
christian.lang@unisg.ch
+41 (0)71 224 21 33 

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Christoph Mund
Research Assistant
christoph.mund@unisg.ch
+41 (0)71 224 28 63 

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Désirée Rehnert
Research Assistant
desiree.rehnert@unisg.ch
+41 (0)78 708 42 42 

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Jan-Laurenz Schneider
Research Assistant
laurenz.schneider@unisg.ch
+41 (0)71 224 21 31 

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Manuel Strasser
External Doctoral Candidate
manuel.strasser@unisg.ch
 

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