Understanding Customers. Living Transformation.

The Institute of Customer Insight at the University of St.Gallen applies thorough academic research and shapes marketing and consumer practice. Under the direction of Prof. Dr. Torsten Tomczak, Prof. Dr. Andreas Herrmann, Prof. Dr. Wolfgang Jenewein and Prof. Dr. Johanna Gollnhofer, we deliver non-trivial customer insights.

With a team of more than 50 dedicated researchers, we investigate current trends and technological changes from a customer-centric perspective. Our research is published in worldwide leading journals (such as the Journal of Marketing Research and the Journal of Consumer Research). At the same time we offer cutting edge research and insights to companies across different industries and help them to succeed and grow in a hyper competitive environment.

Discover our mission.

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