Team
Mit mehr als 50 aktiven Forschern und über 55 Alumni sind wir eines der grössten Institute an der Universität St. Gallen.

Prof. Dr. Johanna Gollnhofer
Director
johanna.gollnhofer@unisg.ch
+41 (0)71 224 21 40

Prof. Dr. Andreas Herrmann
Director
andreas.herrmann@unisg.ch
+41 (0)71 224 21 30

Prof. Dr. Wolfgang Jenewein
Director
Wolfgang.Jenewein@unisg.ch
+41 (0)71 224 76 83

Prof. Dr. Dr. h.c. Torsten Tomczak
Director
torsten.tomczak@unisg.ch
+41 (0)71 224 28 90

Dr. Philipp Scharfenberger
Vice Director
philipp.scharfenberger@unisg.ch
+41 (0)71 224 76 86

Prof. Dr. Ernst Mohr
Professor of Economics
ernst.mohr@unisg.ch
+41 (0)71 224 33 51

Prof. Dr. Theo Lieven
Titular Professor of Marketing
theo.lieven@unisg.ch
+41 (0)71 224 72 17

Prof. Dr. Dominique von Matt
Honorar Professor of Marketing
dominique.vonmatt@unisg.ch

Dr. Hans-Peter Kleebinder
Director of Studies
hans-peter.kleebinder@unisg.ch
+41 (0) 71 224 7688

Brigitte Koller
Admin., Finances & Personnel
brigitte.koller@unisg.ch
+41 (0)71 224 21 31

Arlette Niedermann
Administration & Executive Edu.
arlette.niedermann@unisg.ch
+41 (0)71 224 28 90

Dr. Christian Berger
Lecturer
christian.berger@unisg.ch
+41 (0)71 224 25 83

Dr. Daniel Dietrich
Project Leader & Lecturer
daniel.dietrich@unisg.ch
+41 (0)71 224 21 36

Dr. Marek Gorny
Project Leader
marek.gorny@unisg.ch
+41 (0)71 224 76 85

Raphael Annen
External Doctoral Candidate
raphael.annen@unisg.ch

Oliver Boehm
Research Assistant
oliver.boehm@unisg.ch
+41 (0)71 224 71 73

Niklas Boukal
Research Assistant
niklas.boukal@unisg.ch
+41 (0)71 224 21 31

Sanya Brkovic
Research Assistant
sanya.brkovic@unisg.ch
+41 (0)71 224 21 31

Jan-Hendrik Bucher
Research Assistant
jan-hendrik.bucher@unisg.ch
+41 (0)71 224 72 15

Pia Burghartz
Research Assistant
pia.burghartz@unisg.ch
+41 (0)78 749 89 14

Martin Faltl
External Doctoral Candidate
martin.faltl@unisg.ch

Matthias Fuchs
Research Assistant
matthias.fuchs@unisg.ch
+41 (0)71 224 21 37

Hosei Ghafur
Research Assistant
hosei.ghafur@unisg.ch
+41 (0)71 224 73 94

Jonas Halder
Research Assistant
jonas.halder@unisg.ch
+41 (0)71 224 21 31

Johanna Hasenmaile
Research Assistant
johanna.hasenmaile@unisg.ch
+41 (0)71 224 21 38

Jonas Hennig
Research Assistant
jonas.hennig@unisg.ch
+41 (0)71 224 21 31

Beatrice Hügler
Research Assistant
beatrice.huegler@unisg.ch
+41 (0)71 224 21 28

Michael Hohenreuther
Research Assistant
michael.hohenreuther@unisg.ch
+41 71 224 2181

Aydin Ince
Research Assistant
aydin.ince@unisg.ch
+49 173 276 12 74

Flavio Kälin
Research Assistant
flavio.kaelin@unisg.ch
+41 (0)71 224 21 31

Matthias Krüger
Research Assistant
matthias.krueger@unisg.ch
+41 (0)71 224 21 31

Christian Lang
Research Assistant
christian.lang@unisg.ch
+41 (0)71 224 21 33

Hannah Leimert
Research Assistant
hannah.leimert@unisg.ch
+41 (0)71 224 21 72

Birte Manke
Research Assistant
birtekaroline.manke@unisg.ch
+41 (0)71 224 71 60

Annette Mönninghoff
Research Assistant
annette.moenninghoff@unisg.ch
+41 (0)71 224 21 32

Christoph Mund
Research Assistant
christoph.mund@unisg.ch
+41 (0)71 224 28 63

Gerhard Pikali
External Doctoral Candidate
gerhard.pikali@unisg.ch

Arseny Pyatikhatka
External Doctoral Candidate
arseny.pyatikhatka@unisg.ch

Désirée Rehnert
Research Assistant
desiree.rehnert@unisg.ch
+41 (0)78 708 42 42

Maximilian Richter
Research Assistant
maximilianalexander.richter@unisg.ch
+41 (0)71 224 71 74

Robert Ruttmann
External Doctoral Candidate
robert.ruttmann@unisg.ch

Jan-Laurenz Schneider
Research Assistant
laurenz.schneider@unisg.ch
+41 (0)71 224 21 31

Michael Semmer
Research Assistant
michael.semmer@unisg.ch
+41 71 224 2135

Zaniyar Sharifi
Research Assistant
zaniyar.sharifi@unisg.ch
+41 (0)78 909 95 23

Manuel Strasser
External Doctoral Candidate
manuel.strasser@unisg.ch

Marco Vario
Research Assistant
marco.vario@unisg.ch
+41 (0)71 224 21 27

Jenny Zimmermann
Research Assistant
jennylena.zimmermann@unisg.ch
+41 (0)71 224 21 34
Management Committee

Prof. Dr. Kuno Schedler
Professor
Universität St.Gallen

Prof. Dr. Thomas Bieger
Full Professor of Management with...
Universität St.Gallen

Prof. Dr. Oliver Gassmann
Professor of Technology Managemen...
Universität St.Gallen

Prof. Dr. Kjell Gruner
Vice President Marketing
Dr. Ing. h.c. F. Porsche AG

Prof. Dr. Felicitas Morhart
Professor of Marketing
UNIL - Université de Lausanne
Alumni
Alumni
Dr. Suleiman Aryobsei │ Manager @ A.T. Kearney
Dominique-Cristian Baumann │ Lead Asset Management @ Redesigning Financial Services
Dr. Lucas Beck │ Customer Manager Privatkunden @ AXA Winterthur
Dr. Axel Berger │ Analyst Customer Intelligence @ Dr. Ing. h.c. F. Porsche AG
Dennis Bergmann │ Consultant @ The Boston Consulting Group
Dr. Silke Blumer │ Head of Marketing @ Bosch Packaging Systems AG
Dr. Daniel Boller │ Postdoctoral Researcher, SNSF Fellow @ Stanford University
Prof. Dr. Tim Oliver Brexendorf │ Apl. Professor of Marketing @ WHU – Otto Beisheim School of Management
Dr. Simon Broesamle │ Chief Business Development Officer (CBDO) @ SHARE NOW
Dr. Antje Budzanowski │ Senior Manager Operations JUMP @ Uber
Prof. Dr. Emanuel de Bellis │Assistant Professor of Marketing @ HEC Lausanne
Prof. Dr. Isabelle Engeler │ Assistance Professor of Marketing @ IESE Business School
Prof. Dr. Antonia Erz │ Associate Professor @ Copenhagen Business School
Prof. Dr. Anja Forster │ Professorin für Betriebswirtschaftslehre @ Hochschule Pforzheim
Dr. Josef Frischeisen │ Geschäftsleitung @ The Transformation Group
Dr. Thore Gruetzner │ Management Consultant @ Roland Berger
Prof. Dr. Gerald Häubl │ Professor of Behavioral Science; Professor of Marketing @ University of Alberta
Dr. Christian Hauner │ Entwicklungsingenieur – HD Map/ Schwarmfunktionen @ Audi AG
Veronika Hauser│Pensionierte Leiterin Administration & Personal @ Institut für Customer Insight
Prof. Dr. Wibke Heidig│ Professor for Marketing, Studiendekanin BWL B.Sc. @Hochschule Albstadt-Sigmaringen
Prof. Dr. Sven Henkel│ Vice President Corporate Relations and Professor of Marketing @ EBS Universität für Wirtschaft und Recht
Dr. Andreas Hess │ Vorstandsassistent CEO @ HOLY FASHION GROUP
Dr. Fabian Heuschele│ Managing Director @ ProSiebenSat.1 Accelerator
Prof. Dr. Christian Hildebrand│ Full Professor of Marketing Analytics @ Institut für Marketing an der Universität St.Gallen
Prof. Dr. Reto Hofstetter│ Full Professor of Marketing @ Universität Luzern
Dr. David Holzer│ Co-Founder & COO @ MIACAR
Dr. Tim Jensen │ Risk Manager Credit Risk & Provisioning @ Mercedes Benz Bank
Alexandra Kessler
Prof. Dr. Klemens Knöferle│ Associate Professor of Marketing @ BI Norwegian Business School
Dr. Thomas Kochanek│ Founder & CEO @ Kona Investments AG
Dr. Kai Kruthoff│ Executive Director | Senior Client Experience Specialist @ Vontobel
Prof. Dr. Jan Landwehr│ Professor of Marketing @ Goethe-University Frankfurt
Anna- Christina Leisin Strecker │ Managing Director @ syspilot Consulting GmbH
Prof. Dr. Silke Lennerts │ Professor @ Duale Hochschule Baden-Württemberg
Wiebke Lüders │ SNF Research Fellow @ INSEAD Paris
Dr. Marcel Mazur│ Senior Manager Customer Experience & Research @ Zurich Airport Ltd
Dr. Linda Miesler│ Senior Lecturer, Consumer Behaviour and Behavioural Change @ ZHAW School of Life Sciences and Facility Management, Institute of Natural Resource Sciences
Dr. Sven Molner│ Lecturer in Marketing | Director MSc Marketing & Technology @ Goldsmiths, University of London
Prof. Dr. Felicitas Morhart│ Professor of Marketing @ UNIL – Université de Lausanne
Dr. Jessica Mueller-Stewens│ Lecturer @ University of St. Gallen
Lydia Ottlewski│ Visting Researcher @ Emlyon Business School
Dr. Carina Pellar │Head of Marketing @ Amazon Fresh and Prime Now Germany
Dr. Benjamin Polak │ Geschäftsführer @ eways GmbH
Dr. Zijian Pu│ Corporate Strategy @ AUDI AG
Dr. Christian Purucker│ Project Manager @ WIVW GmbH
Dr. Philipp Ramspeck │ Product Manager Integrated Mobility Offers @ Deutsche Bahn Connect GmbH
Dr. des. Nele Rietmann│ Category Manager @ MIACAR
Prof. Dr. Tobias Schlager│ Assistant Professor of Marketing @ Université de Lausanne
Dr. Alexander Schulte-Mattler│ Head of Digital Marketing smart @ Mercedes-Benz AG
Dr. Nicola Schweitzer │ Market Intelligence and Client Insights @ UBS
Manuela Spirig│ Ehem. Leiterin Administration & Personal @ Institut für Customer Insight
Dr. Daniel Stadel│ Head of Digital Transformation and Corporate Development @ PERI
Dr. Julia Odermatt-Stefanides│ Head of Omnichannel Sales Direct Banking @ Credit Suisse
Maximilian Strecker│Managing Director @ syspilot Consulting GmbH
Dr. Walter Tannert │Product Manager E-Mobility @ BMW Group
Dr. Linda Quynh Nhu Truong│ Manager Digital Products / IIoT @ Dürr
Dr. des. Melan Thuraiappah │Trainer @ Self-employed
Dr. Miriam van Tilburg│ Marketing Lead Germany @ Zalando SE
Dr. Dennis Vogt │ Geschäftsleitung @ The Transformation Group
Prof. Dr. Benjamin von Walter │ Professor für Marketing @ FHS St.Gallen
Maik Walter │ Behavioral Data Scientist @ University of California, Berkeley
Prof. Dr. Daniel Wentzel │ Professor of Marketing @ RWTH Aachen University
Luting Ye │ COO and researcher @ Redesigning Financial Services
Dr. Anna Zakharova │ Senior Strategy Manager @ SWAROVSKI